Re-positioning the FujiFuiji barbecue sauce for a global market
WHAT WE DID
Strategy
Branding
Web Development
Strategy
Branding
Web Development
FujiFuji is a Barbecue Sauce brand of Nigerian origin but based in the United Kingdom. To achieve its expansion goals, the company needed to re-position the brand to appeal to the sophisticated UK consumer while staying true to its Nigerian origin.
A new Identity
We created a new product identity and packaging as well a totally redesigned user experience across digital channels.
New Look for a Tasty Barbecue sauce
Before meets after
