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How would you rate the impressions your brand message or content received across various digital channels (e.g., display ads, social media posts, search engine results) in the past quarter?
Impressions: The number of times your brand message has been displayed or seen by your target audience.
How effectively is your brand reaching and engaging your target audience with your digital campaigns or content in terms of unique users or audience reached in the past quarter?
Reach measures the total number of unique individuals who have been exposed to your brand message or content during a specific period of time.
How effectively is your brand driving website traffic and attracting visitors to your website in the past quarter?
The number of visitors to your website or landing pages.
How frequently is your brand mentioned or discussed on social media platforms in the past quarter?
The number of times your brand is mentioned on social media platforms.
Rate your brand's perception among your target audience in terms of its image, reputation, and positioning
How your brand is perceived by your target audience in terms of its image, reputation, and positioning.
Rate the degree to which your brand is differentiated from competitors
The degree to which your brand stands out and is distinct from competitors.
How would you rate the level of social media engagement for your brand in terms of appealing to and attracting your target audience?
The level of interaction and engagement your brand receives on social media platforms, including likes, comments, shares, and follows.
How would you rate the effectiveness of your brand's influencer reach in appealing to and attracting your target audience, using the following scale?
The number of people reached through influencer partnerships and collaborations.
Rate your brand's performance in generating qualified leads through actions such as inquiries via email or phone, filling out a form online, booking an appointment, downloading online content etc.
The number of potential customers who have expressed interest in a company's product or service through various marketing efforts.
How would you rate the average time spent on your site by visitors?
This metric measures how much time a user spends on a website or landing page, indicating their level of interest and engagement with the brand or product.
Rate your brand's performance in terms of click-through rate (CTR) for your digital marketing efforts.
The percentage of people who clicked on your brand message after seeing it.
How well is your brand being recalled by your target audience in the past quarter?
The percentage of your target audience who are aware of your brand or recall your brand when prompted.
How would you rate your brand's conversion rate in the past quarter?
The percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.
How would you rate the average Customer Lifetime Value (CLTV or LTV) of your brand's customers?
The predicted revenue that a customer will generate over the entire duration of their relationship with your brand.
What is your brand's return on ad spend (ROAS) over the past quarter?
The revenue generated from advertising efforts compared to the cost of those efforts.
What is your brand's customer acquisition cost (CAC) over the past quarter?
The average cost incurred to acquire a new customer, including all marketing and sales expenses.
How do you think your customers feel about your product/service?
The degree of satisfaction or happiness expressed by customers after using your product or service.
In your opinion, how likely are your customers to recommend your product/service to others?
A measure of customer loyalty and likelihood to recommend your brand to others.
How do you perceive your customer retention rate?
The percentage of customers who continue to make purchases or use your services over time.
What percentage of your customers do you think have made repeat purchases?
The percentage of customers who make multiple purchases from your brand.
In your opinion, how strong is the customer loyalty towards your brand?
The level of repeat purchases and continued engagement from existing customers.
How do you feel about the level of customer retention efforts by your brand?
The percentage of customers who continue to make purchases or use your services over time.
From your perspective, how much do customers trust your brand?
The level of trust and confidence that customers have in your brand.
In your opinion, how effective are your brand's loyalty programs?
The effectiveness of loyalty programs in retaining and rewarding loyal customers.
How much user-generated content (UGC) is being created about your brand?
The amount and quality of content created by customers that promotes or advocates for your brand.
What is the overall sentiment towards your brand online?
The overall sentiment or emotional tone of mentions and conversations about your brand on social media.
How well is your referral program performing?
The effectiveness of referral programs in driving new customers through word-of-mouth advocacy.
How effective are your influencer partnerships?
The impact and reach of influencer partnerships and collaborations in promoting your brand.
How much do customers love your brand?
A composite measure of customers' emotional connection, loyalty, and passion for your brand.
How emotionally engaged are your customers with your brand?
The level of emotional resonance and connection that customers feel towards your brand.
How likely are customers to evangelize your brand?
The extent to which customers actively promote and advocate for your brand.
How engaged is your brand community?
The level of participation and engagement in brand communities, forums, or groups.